Has anyone seen a company named Navigenics....Unless I have been sleeping and missed my daily rss feeds searching pubmed for pharmacogenomics, personalized medicine, genomics, and GWAS I feel they are lying.......
The way the Navigenics process works is that you submit a saliva sample and.......
They present your future!!!
Please take a look at the commercial!
What blew me away was this quote......after a misleading commercial where you think that a simple report, delivered in your email, describing your genome will alter your life......
"Now is the time when people should be getting this information(their genome). The Science is there, The Information is there....and Now Navigenics is there"
Even more disturbing is the fact that this was a quote by Greg Simon JD.....Their Chair for the Policy and ETHICS Task Force. Mr Simon is the president of FasterCures an "actiontank" committed to "saving lives by saving times" Mr Simon was the Chief Domestic Policy Advisor to Al Gore from 1993-1997
I don't think saying "The Science is Here" is an ethical statement. In fact it is misleading. He could mean the science to obtain a genome is here.....which is true......He could mean that the science to hold your genome and store it is here....true again.....but the commercial gives you the feel that the SCIENCE IS HERE TO APPLY THE WHOLE GENOME TO YOUR HEALTH. Especially when the tag line is "My genes....My health....My life....My Guide" Perhaps it depends on what your definition of is is......
The Sherpa Says:
Unless I have been asleep at the wheel, the science to send a report via mail and deliver meaningful contribution to you health care ethically and with some validity is not here. Perhaps Mr Simon missed the Bio 200 class where they talked about evidence based medicine???? Oh wait....there wasn't a lecture on that.....
3 comments:
I didn't think much of it either, but with Kleiner and Sequoia, two of the largest sources of capital on the planet behid them, they can probably invent their own future and science... I remember back in the day, I used to go to alta-vista to search the internet, until these VCs backed a lesser known search engine.
It is truly scary when money can alter science and cause massive trends......I know of several pharma companies that have done the same thing. Altering data to fit their own schemes.....
Shame on them.
-Steve
I saw the website but where is the commercial you are referring to?
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