In a blatantly obvious, why the hell werent they doing that in the first place? move.
23andSerge acknolwedges, finally, that they ARE Providing clinically important work. Duh,
Since the website won't let me copy the presser, I will quote, with my own translation through business BS speak.
"23andMe customers now have the option to speak with a board certified genetic counselor"
-Translation, we realized that by testing BRCA mutations we put people at risk and needed some back up from someone who knows what the FCUK they are doing opposed to a VC billionaire babe and ruby on rails programmer kids.
-Because, frankly, we don't want to get sued or go to jail......Like Liz Dragon......
"We chose Informed because they were the leading independent genetic counseling provider"
-Translation, we alienated/pissed off the entire rest of the FCUKING community by saying they were stupid. Thus these were the only guys who would work with a company getting ready to be pilloried by Congress
IMHO, Informed are a great service, we are modeling genetichub after them, but... No one else would work with them on this. NO ONE, or so I am told......
"We wanted to be sure that the information our customers receive would be completely objective"
-Translation: We didn't want to have egg on our face when the geneticists said, "Well Andre, that finding essentially means nothing to your long term health and happiness"
"Customers who want a more thorough review of their family and medical histories can chose the Comprehensive Clinical Genetic Counseling"
-Translation: Yes we know we have been pushing this "It's not clinical" thing, but let's face it, no one is buying it. So we said Clinical, yes we did. See Henry, we are trying Congressman. See. Please no pre-market review.
The Sherpa Says: Well 23andMe, I am proud you came around. Too bad it only took an FDA review and being called to testify before congress before you "acted" in the best interests of your customers. 3 years later and I can say it. I told you so......